Earth Food Associates With Abs Gym To Create A Pseudo Food Gym
29th March, 2017: Keeping up with their philosophy of good nutrition, healthy eating and a fit lifestyle, Earth Food by VTP Foods, today partnered with Abs Gym for their annual fashion night and displayed a first of its kind pseudo Food Gym. The company fabricated the look and feel of a gym where the equipments were made of Earth Food farm fresh produce. The event saw a footfall of more than 1000 people at Corinthian Club, Pune.
Some innovations displayed at the event were red cabbage as a kettle bell, zucchini as skipping rope and tomatoes as dumbbells which created a lot of excitement amongst customers. They were seen clicking pictures with these never-seen-before gym equipments and having a gala time. For amplified engagement, Earth Food had two custom life-size cardboard cutouts of fitness fanatics and people were seen posing alongside those.
It is a known fact that regular exercise coupled with healthy eating habits lead to a whole host of associated benefits like improved energy levels, reduced stress, reduced risk of metabolic syndrome and overall good health and a happy long life. Earth Food is farmed in the most natural way known to man, so that it can bring harmony and wellness in life for all.
Commenting on the occasion, Mr Nilesh Palresha, Executive Director, VTP Foods said, “Fitness and good food go hand in hand and do not work in isolation. Since Earth Food’s inception, our endeavor has been to bring to Punekars wholesome farm fresh produce so as to ensure overall wellbeing for our consumers. We are elated by the overwhelming response we received at the event and would keep doing such activities to spread awareness about health and fitness.”
I got a Chance to interact with Mr. Ravindra Patil (CEO Food and Agricultural Business Operations)– He shared all information about Earth Food and how it works to achieve the Farm to Fork concept without losing the freshness of the produce.
They claim that the Supply Chain is divided into 10 steps and it is throughly checked at each stage.
- Crop Selection
- Land Preparation
- Seed Selection
- Seed Sowing
- Crop Growth
- Grading & Packaging
- Retail Outlet/Customer Delivery
As of now they have home delivery twice a week. But in the coming weeks they are planning to do it on a daily basis. This would help customers get farm fresh produce every day and help them to stay healthy. All deliveries are monitored and are taken utmost care of. Once the produce is harvested they are packed at their certified packaging house and then transported in air-conditioned vans. As the facility is 50Kms away from Pune, right from harvesting to the table it takes 8 Hrs. They strictly follow Global G.A.P. (Global Agricultural Practice) Practice.
Their motive is to improve health by providing quality and fresh products to all customers for which they have a 100 acre farm at Malthan 50 Kms from Pune. Mr. Patil shared how farmers from the surrounding areas have started farming seeing Earth Food’s commitment. They are welcome at the farm to see, feel and understand how farm fresh produce are handled. Mr. Patil keeps sharing his expertise and knowledge with the farmers, thus helping the ecosystem to grow.
Mr. Patil believes in “Good Health is the greatest wealth for every family. Hence we produce fresh, pure, Nutrient-rich vegetables and fruits in the most Eco-Friendly way. We use a healthy Mix of traditional methods and innovation to keep pollution and wastage to minimum. And we ensure that it is minimally touched by humans to avoid adulteration”
He also mentioned that while they are trying to be cost effective, precaution is better than cure and so instead of paying exorbitant bills at the hospital later, it is important for people to start choosing healthy food for better health.
They have two options of buying the Fresh produce:
Jumbo Basket : Rs. 600.00
(Inclusive of shipping charges Rs. 50) Total weight : 5.4kg and Number of vegetables : 14
Healthy comes in all shapes and sizes. The Jumbo Basket from Earth Food sorts out all your vegetable needs in a jiffy, just like that! 14 fresh and crunchy vegetables in a basket that weighs 5.40 Kgs. is exactly what you need to dig into. You can also get the Jumbo Basket delivered straight from our farm to your home in a monthly subscription package of 4 baskets pet month. Now enjoy the healthiest nutrition yet for you and your family. Stay Healthy. Stay Happy!
Mini Basket :Rs. 400.00
(Inclusive of shipping charges Rs. 50) Total weight : 3.55kg and Number of vegetables : 12
Good things come in small packages. Presenting the Earth Food Mini Basket! It weighs 3.55 Kgs. and comes with an assortment of 12 deliciously nutritious hand-picked vegetables from our farms. You can subscribe to the Earth Food Mini Basket and get farm fresh vegetables delivered to your doorstep 4 times a month. So now, not only do you get the goodness of real healthy vegetables but we bring it right to you. Leave your vegetables needs to the vegetables experts and we’ll take care of the rest. Stay Healthy. Stay Happy!
Collaborating up with “Abs Gym and Fitness Training Centre” was like a win -win situation. All the Fitness enthusiast can now get farm fresh produce. Which help them to concentrate on the health in a complete way. (For detail Information please visit The Earth Food Website )
After interacting with Mr. Patil we had a glimpse of the Fashion Show from the reputed Fashion brands houses from Pune. Brands like “Stile by Gulam Ali” and “Kalakriti”
In my opinion they have a very good opportunity in the future as Health is most important and Eating Healthy and Staying Healthy is what everyone is looking for.
A big shout out to Pallavi Roy from MSL Group for inviting me for the event.
along with Seagram’s Blenders Pride.
The Event in Pictures: